The Modern Business Marketplace
Welcome to SMB.co – where small business dreams come to life.
However, our journey isn’t just about us; it's about empowering you - no matter if you're buying, selling, or servicing a small business.
Small business deals should be simple, transparent & profitable.
Our mission is simple: to make small business ownership and sales accessible to all, and help millions of small business owners leave a lasting local legacy.
98%
of small business owners do not know what their business is worth
86%
Small business owners lack an exit plan
80%
of small businesses never successfully sell after going on the market
Where local legacies thrive and endure
SMB.co was inspired by a deep appreciation for the entrepreneurial spirit. Our co-founder and CEO, Joe, grew up surrounded by family members who built their own businesses – from farms and meat processing companies to family medicine and crafts.
After exploring "ETA" (Entrepreneurship Through Acquisition) and noticing the shortcomings of existing platforms on the market, Joe saw an opportunity to build a better, simpler, and more transparent business marketplace.
The SMB.co business marketplace was created to help business owners discover their true business worth, grow their business before selling, and facilitate a smooth sale and due diligence process, including matching them with vetted buyers, brokers, and resources.
Business Marketplace Facts
90%
of all the people who begin the search to buy a business never finish
10-20%
of the purchase price is typically put down by the buyer
10M
small businesses are expected to change hands by 2029
Our team
Driven by a shared vision, our founders bring diverse expertise and a deep commitment to empowering small business owners.
Mike Hillenmeyer
Mike is a seasoned payments industry professional with a focus on mobile and e-commerce. With over 20 years of experience, he has successfully taken products from innovative definition and strategy to launch and maturity. Mike’s expertise in business development, strategic partnerships, and product innovation ensures that SMB.co remains at the forefront of the industry. Outside of work, Mike is passionate about philanthropic endeavors, always looking for innovative ways to serve the community. His leadership at SMB.co aims to simplify and streamline the buying and selling process for small businesses, making it accessible to all.
Brit Karel
Brit is a senior marketing leader with a passion for helping start-up and mid-sized businesses achieve hyper growth. With a proven track record in the B2B SaaS industry, she excels in integrated marketing strategies, including brand positioning, digital engagement, and demand generation. As a certified leadership coach, Brit is dedicated to mentoring her team to reach their full potential. At SMB.co, her innovative approach drives marketing efforts, ensuring small business owners, buyers, and brokers have the resources needed for successful business transitions.
Joe Brown
Joe is the visionary behind SMB.co, bringing a deep passion for small businesses and entrepreneurship. With a rich background in building and selling businesses, Joe is dedicated to making business ownership accessible and exits seamless for everyone. His leadership drives SMB.co's mission to empower small business owners and create a trustworthy business marketplace.
Noteworthy Press & Resources
Explore our latest media features and essential business marketplace resources.
Top ETA Groups to Know: How Joining One Can Accelerate Your Entrepreneurship Through Acquisition Journey
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Catch Joe Brown, SMB.co’s CEO, at the B2SMB Leaders Forum | May 14–15, 2025
Selling and Buying a Business Frequently Asked Questions (FAQs)
Turning Business Dreams into Reality
Buying and selling small businesses is within your reach. SMB.co makes it simple, transparent, and attainable. Achieve your business dreams today!
Have questions or need help on your journey?
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